![]() ![]() Any communications indicating successful delivery or customer satisfaction.Descriptions and screenshots of items as they appear on your site.A copy of your return policy, with proof it is easily accessible on your site.Copies of the sales receipt and/or order forms.Common examples of compelling evidence include: ![]() To win a chargeback representment, you’ll need to provide what banks call “compelling evidence.” Again, acceptable evidence can vary a lot based on the bank, card network, and reason code. Learn more about representment time limits Step 02 | Assemble Compelling Evidence This should provide a straightforward outline for when and how to respond to the specific reason code. Your bank may send you a form called the Chargeback Debit Advice Letter. You need to look for specifics attached to the dispute notification. The amount of time you have will vary by card scheme and reason code. If your submission gets pushed even one day past the deadline, you will automatically forfeit the case. You have a very limited window for responding to a chargeback. After you receive a chargeback, identify the reason code, and determine whether you should fight, these are the next steps to take: Step 01 | Note the Response Time Limit Let’s examine the representment process, step-by-step. Now that you understand the basic concept: how do you actually get started? Build & Submit a Representment Case in 4 Steps Nevertheless, you must respond to the chargeback based on the given code. The reason code may not reflect the true reason for the chargeback. Your first step is to identify the chargeback reason code, which is a kind of shorthand that indicates why the transaction is being disputed. The acquirer will receive the claim from the issuer, who passes it along to you. In both cases, the decision to file a chargeback ultimately rests with the issuing bank. It can also start if the issuer detects a problem with the transaction. The dispute process can be initiated by a cardholder complaint. What Happens Before Representment?īefore you can re-present a chargeback, you have to identify where the chargeback came from. It lets you protect your good reputation with banks and consumers, and lower the number of chargebacks you’ll see in the future. Over the long haul, contesting invalid chargebacks on a consistent basis will have a positive impact on your bottom line. If an action offers a reward but no consequences, there’s no incentive to stop doing it. This explains why nearly half of consumers who get away with friendly fraud will do it again within 90 days. In consumers’ minds, it reinforces the idea that the behavior is acceptable. Ignoring friendly fraud has another, wider effect, as well. Think that chargebacks are an inevitable expense? That belief is costing you more than you think. This could lead to higher fees, and could even make it harder to find a processor or acquirer who’s willing to work with you. For instance, a string of unchallenged chargebacks makes you look like a risk to banks. Representment will let you recover some of that money.Įven beyond the financial loss, you will always stand to lose more if you don’t fight back. Merchants like you lose billions of dollars every year to chargeback abuse. The most obvious reason to challenge a dispute is to recover funds that are rightfully yours. However, the chance to clear your name and recover your revenue through a chargeback reversal is worth the investment. You’ll still be responsible for paying a chargeback fee to cover your acquirer’s administration costs, even if the chargeback claim is invalid. If you produce evidence to prove that the customer’s claim is unwarranted, the bank will reverse the chargeback and return the funds to your account. You can contest the claim through the representment process. What Options Do You Have Regarding Chargebacks? You literally “re-present” the transaction to the bank and card network, along with evidence to support your claim. In broad terms, representment refers to the process of fighting a chargeback. It’s your right to defend a valid transaction and recover revenue otherwise lost due to an illegitimate chargeback claim.Ĭhargeback representment is a powerful tool you can use to contest illegitimate chargebacks and potentially win a reversal. That said, you have the right to challenge those disputes. ![]() In fact, an estimated 80% or more of all disputes come from invalid customer issues, making friendly fraud one of the biggest ongoing threats to your revenue.Ĭardholders have a right to dispute a transaction. Modern consumers have discovered loopholes that allow them to file unwarranted chargeback claims. Representment involves submitting evidence to the bank proving that a transaction was valid, and that the cardholder’s claim should be overturned. Chargeback representment is a strictly-regulated process for fighting an invalid payment card chargeback. ![]()
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